Make the contest interesting and mind blowing to provide a pleasant experience:-

Nothing irks Steve Roesler more than when a speaker diminishes himself in five words or less. What may seem like courtesy when you're making that B2B sales pitch could actually be blowing your chances to seal a deal. Roesler offers the following examples of words that can kill. (Now, be honest: how many have you used when making a presentation?)

I'll only take a few minutes of your time. "That opening line made me wonder why I had scheduled more than a few minutes of my time to listen to the speaker," Roesler reports.
I just want to … Just? Roesler asks. He counts that word among the many that, when uttered in a board room, immediately "make you small."

I know how busy everyone is … "Right. But we put you on the agenda. Start talking."

Thank you for taking your time … "You're welcome. You just took up even more of my time with that wimpy intro," he says.

Language is one of a B2B marketer's most powerful tools. And people all around you, Roesler says, are looking for leadership. "Nothing makes me wince more than seeing someone who is confident in his material stand up and use words that undercut the power of the message."

His advice? Choose your words wisely, and don't mistake fawning for politeness. "When you do something to apologize for your presence, you diminish your presence," he concludes.

e-mail on mobile devices more frequently than ever," says Winston Bowden in an article at MarketingProfs. "[And] there are some specific issues to consider." At a minimum, he suggests you keep PDAs in mind as you design:

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Optimize image size for quick loading.
* Never put critical information on an image. If it doesn't load at all—a distinct possibility—your recipient will miss it.

Beyond that, Bowden recommends user-friendly options designed especially for mobile subscribers:

* "When a user signs up on your subscription page, ask them whether…they prefer reading email on their Blackberry, iPhone or email client," he says. If they choose a mobile device, send them messages designed specifically for reading on the go.
* Also, try linking to special landing pages with invitations like, "Blackberry users, click here." And other plesant pharases,By tailoring the online experience to mobile conditions, you'll encourage browsing.

And when implementing these ideas, don't forget that even the best Web designer is not necessarily a born marketer. Says Bowden, "Ask prospective designers lots of questions and don't assume [they] are going to be a natural fit for your email campaigns."

Every one knows that happy and satisfied customers are like gold from coal mines they return to us regularly but unsatisfied customers can ruin you in a moment of time.

The Po!nt: Avoid wimpy words in presentations. Trying too hard to be "nice" may just serve to make you invisible.

Released on----- 1st October, 2008